This commercial is manipulative because by showing two fat tongues, it shows you that this drink is mostly made for fat people. It also focuses on the ZERO part meaning that you can love coke and drink as much as you can and you will loose weight instead of gaining some like the other drinks does. Also at the end, when the eye ball says "i'm not fat" after the tongues called him "Big FAT Liar", it is a way of saying that when you do not drink coke Zero you get fatter.